Studio takeovers are becoming more and more common, and Ubisoft remains more or less autonomous for the moment, although some rumors emerged at the start of the year. In September, the French publisher announced that Tencent would invest, without buying it, in the company, or more precisely in the family holding company which controls it, Guillemot Brothers Limited.
Thereby, the Chinese giant has invested 300 million euros (200 million to buy the shares, and 100 million to increase the capital) in Guillemot Brothers Limited. Fact, Tencent now owns 49.99% of the companybut Ubisoft clarified that this will not change the administration in any way (the company will not be represented on the board of directors) nor will it be able to sell its shares for five years, and the family remains a priority. if the case arose.
Why this investment then? Quite simply to allow Ubisoft to continue its development on a global scale, and especially in China. Thanks to this, the company will be able to develop mobile games and try to establish itself in this market. Ubisoft also wants to launch its PC games in China, especially its biggest hits, with the aim of growing, again and again.
As a reminder, the next Assassin’s Creed, named Mirage, was recently unveiled and will be presented more fully in a few days. Moreover, the studio will tell us more about its projects this September 10, during a Ubisoft Forward.
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