(CercleFinance.com) – The title Universal Music Group rose on the stock market on Monday after information from the Financial Times reporting a close agreement between Google and the music giant in artificial intelligence.
According to the financial daily, the two groups have started discussions with a view to reaching an agreement in ‘deepfakes’, these new technologies which make it possible to perfectly duplicate the voices of artists.
According to Deutsche Bank analysts, such a partnership would ‘legitimize’ the use of artificial intelligence in the music industry.
“Users could thus create songs in ‘deepfake’ mode through licensed voices and melodies written by the participating artists,” explains the design office.
As part of this cooperation, Google would be responsible for setting up tools to monitor the use of licensed content and to remunerate copyright holders who have agreed to share their works.
“We think this news could indicate that UMG is looking to add value to AI in order to make it an opportunity and increase the potential for monetization of its catalog,” add the DB analysts.
According to the German bank, UMG recently spearheaded an initiative to convince the US Congress to pass legislation to protect content creators and rights holders from AI threats .
In May, UMG announced the creation of a strategic partnership with Endel, a start-up specializing in generative AI (or GenAI) to create music for relaxation and well-being.
Around 11:10 a.m., UMG shares rose 0.7% in an AEX index up 1%.
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