(CercleFinance.com) – Unilever announces the signing of an agreement to acquire the premium biotech hair care brand K18, marking a new step in optimizing the portfolio towards higher growth areas ‘.
K18’s line of six products helps identify and treat the causes of hair damage. Its K18Peptide molecule mimics the structure of human keratin to reverse chemical damage on all hair types in minutes.
K18 is distributed through trade shows, retail and e-commerce, primarily in North America, the UK and Australia. The transaction is expected to be finalized in the first quarter of 2024.
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