“Shrinkflation” is on the front page of the Financial Times: this concept of reducing portions for an equal price and thus masking product inflation is at work at Kimberly-Clark, where a few sheets of toilet paper have disappeared from the rolls, at Unilever, where soap bottles shrunk, and at PepsiCo, where 5 crisps were removed from each packet. At Mondelez on the other hand, it is explained that the disappearance of squares of chocolate fights against obesity.
To see here: