Unity (Ex-EA) CEO Says Developers Who Don’t Think About Monetization Are Idiots


Here is a statement that should make people react. The face of John Riccitiello may not be unfamiliar to you, since he was the CEO ofElectronic Artsuntil his resignation in 2013. He then became the CEO ofUnity, the famous competitor game engine of the Unreal Engine. Recently, Unity merged with ironSource, which helps monetize and advertise mobile games. The interested party then gave a few interviews, notably at PocketGamer.biz, where he allowed himself to criticize the work of others when he would probably do better to sweep in front of his own door.

Fools, but brilliant fools, watch out

Microtransactions have never really been popular with gamers. However, this means of monetization is considered essential by many people in the industry.

Including John Riccitiello, who doesn’t mince his words when talking about developers and studios who don’t want to accept this model, and who don’t think enough about the monetization of their projects:

Ferrari and some of the other high-end automakers still use carving clay and knives. It’s a very small part of the gaming industry that works that way, and some of these people are my favorite people in the world to fight with – they are the most beautiful, the purest and the brightest. They are also among the biggest fucking idiots […] I know their dedication and attention. But this industry divides people between those who still adhere to this ethos and those who overwhelmingly embrace how to understand what makes a product successful. »

For him, it is necessary that developers take an interest in the practice before having feedback from the community, and not simply ignore it.

A statement that already irritates

A purely pragmatic opinion, because after all, video games are indeed an industry which must make money, but which will not be to everyone’s taste, as shown Tim Soret (director of The Last Night) on Twitter :

I’ve had enough of his bullshit. It destroys the Unity that we all loved. I propose two hashtags. #FireJohnRiccitello & #SaveUnity. Its good. It’s time to post an article I’ve been writing for some time about Riccitello’s disastrous leadership over the past few years, destroying Unity which was independent, wholesome and universally beloved, into a faceless and meaningless monster. »

As a final word, remember that John Riccitiello was CEO of Electronic Arts when the company was voted the worst American company in 2012 and 2013. We’ll let you conclude what you want.





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