Unity management rejects AppLovin’s merger offer


Unity’s Board of Directors has therefore deemed that the combination with ironSource will be more advantageous for its shareholders and therefore still recommends that the latter vote in favor of the offer presented by ironSource. It should be noted that this transaction will offer Unity shareholders 73.5% of the shares of the merged company, compared to 26.5% for shareholders of ironSource, a Tel Aviv company valued at $4.4 billion as part of this merger-acquisition.

The Board of Directors continues to believe that the ironSource transaction is compelling and provides an opportunity to drive long-term value through the creation of a single, end-to-end platform that enables creators to develop, publish, seamlessly run, monetize and grow real-time 3D games and content. We remain excited about the agreement between Unity and ironSource and the substantial benefits it will create for our shareholders and for the creators of Unity.“commented CEO John Riccitiello.

According to Unity, the alliance with ironSource will allow its customers to achieve better economic results by bringing together in one place the Unity game engine and services, Unity Ads advertising monetization solutions and ironSource’s monetization and distribution platforms. . The combined company is expected to generate $1 billion in EBITDA (earnings before interest, taxes, depreciation and amortization) by the end of 2024, although its real challenge will be making money for Unity, whose the specialty so far is losing hundreds of millions of dollars every year.

  • Also Read | Unity is the subject of a new $17.5 billion merger offer



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