UNUSUAL on OREO: the brand is launching its own metaverse, the OREOVERSE!

“Imagine giving away an OREO… “, this jingle has never been so relevant to announce what will follow: the creation of a space dedicated to biscuits OREO in Horizon Worlds. OREO recently unveiled a new limited edition flavor, the MOST OREO OREOcontaining grains ofOREO in the cream. To properly celebrate this new product, the brand has decided to create its own experience in the metaverseleaving owners of Meta Quest 2, Meta Quest Pro orOculusQuest (only until March 4 for the latter) – or at least for the greediest among them – the possibility of immersing yourself in a world ruled by the famous cream biscuits.

THE MOST OREO OREO 1

L’OREOVERSE offers a variety of games in which you have to catch, use or make OREO for a chance to win $50,000. In an official statement, Julia Rosenbloom, Senior Brand Manager ofOREOstated in particular:

We are very happy to enter the metaverse! OREO is the cookie just waiting to be played with and we love creating new opportunities for our fans to connect with each other and share that playful spirit. The OREO MOST OREO cookie gives fans a whole new way to playfully engage with us. By scanning the packaging, they will “dive” into the new world that is the OREOVERSE.

L’OREOVERSE is available now at Horizon Worldsthe metaverse empty and ugly Meta. If you haven’t taken the plunge yet, you can treat yourself to a Meta Quest 2 to the Fnac, Darty Where Amazon from €449.99.

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