(CercleFinance.com) – Unibail-Rodamco-Westfield (URW) has announced the renewal and extension of its media contract with Clear Channel France for a period of 8 years with new innovative solutions to maximize advertising revenue and experience shopping.
The two partners have been working together for two decades. Clear Channel already markets nearly 600 DOOH (Digital-Out-Of-Home) screens in the 20 French shopping centers in URW, which receive more than 185 million visits each year.
‘The combination of our European platform of connected destination centers and our unparalleled audience of 550 million annual visits in Europe, allows us to create an incomparable digital outdoor advertising offer. This will allow us to strengthen our relationships with brands and media agencies, and thus generate new sources
revenue,” says Caroline Puechoultres, URW’s General Manager of Client Strategy.
Copyright © 2022 CercleFinance.com. All rights reserved.
Did you like this article ? Share it with your friends with the buttons below.
