Ecotone, the former Bjorg Bonneterre, is investing 20 million euros to boost production at its Italian factory.
By launching the first soy drinks on supermarket shelves in 1992, Bjorg established itself as the pioneer of plant-based alternatives to milk. Thirty years later, rice, oat, coconut or spelled “milks” took over. So much so that Ecotone, the parent company of Bjorg, Bonneterre, Alter Eco (chocolate, coffee) and Clipper (tea), has just invested 20 million euros in its factory in Badia Polesine, in northern Italy. , creating a new row.
“This site was running at full capacity and we wanted to follow the growth of the vegetable drinks market, which increased by 40% in Europe, and by 13% in France between 2019 and 2021”, explains Christophe Barnouin, Managing Director of Ecotone. This investment, major for the group with 720 million euros in turnover, will boost the capacity of this site by 30%, which supplies all the European countries where Ecotone delivers. Investment and increased automation will also reduce 15%…
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