Victoria Beckham: a new competitor for Gwyneth Paltrow?

Victoria Beckham is said to be working on her own lifestyle brand for the US market. Will she become Gwyneth Paltrow's competitor?

According to a report by the British tabloid "The Sun", Victoria Beckham (46) is planning her own lifestyle brand, which she would like to establish on the US market. According to "The Sun", the British woman has already received permission to launch beauty and wellness products there. Under "Victoria Beckham" and her initials "VB" the brand is to launch and offer a selection of oils, creams and candles.

Lots of competition for Gwyneth Paltrow

The designer, Beckham founded her own label in September 2006, could become the competitor of actress and entrepreneur Gwyneth Paltrow (47, "Iron Man"). With its online shop "Goop", which was founded in 2008 and was created on the basis of a newsletter, it created an empire. A few months ago, her latest scented candle – "This Smells Like My Vagina" – made for a successful marketing gimmick. Her latest product: A candle called "This Smells Like My Orgasm" (in German: "That smells like my orgasm").

And another prominent competitor is pushing into the lifestyle market: Last week the Welsh Oscar winner Catherine Zeta-Jones (50, "Ocean's 12") launched her own lifestyle brand called "Casa Zeta-Jones". According to the website, bed linen, pillows, decorative items and casual clothing, but also "traditional Welsh love spoons" (decorated wooden spoons) are for sale. In the future there will also be make-up, kitchen appliances, coffee and vegan shoes, as "Mail Online" reports.

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