Europe 1 presents its new campaign “Let’s take the time to listen”. This new approach depicts listeners in their daily lives (with family, in the car, in the bathroom, in a business, etc.), caught up in the radio’s flagship programs that they experience with passion.
While capitalizing on the historical DNA of the station: its narrative quality, these films, imagined by BETC and produced by General Pop under the direction of Edouard Deluc, director of feature films (Wedding in Mendoza, Bad weather…), insist on the benefits of listening to Europe 1 on a daily basis.
This brand campaign intends to reaffirm the mission of Europe 1, as a flagship general radio station, by highlighting its ability to inform, entertain and support listeners throughout the day.
For Constance Benqué, President of Europe 1: “For 2 seasons, the BETC agency has been supporting our station with a readable, identifiable campaign, focused on our presenters.
The second part of this campaign is an extension of our back-to-school project around an open grid resolutely focused on the listeners that we have chosen here to feature in their daily lives. Through these 6 films, BETC has perfectly managed to transcribe the bond we have with our listeners and promote the diversity of our programs. This new approach revives our station’s tradition of proximity, not without a certain wit and mood so characteristic of this great radio station that is Europe 1.”
EUROPE 1, let’s take the time to listen – Stéphane Bern
EUROPE 1, let’s take the time to listen – Christophe Hondelatte
EUROPE 1, let’s take the time to listen – Gaspard Proust
EUROPE 1, let’s take the time to listen – Sonia Mabrouk
EUROPE 1, let’s take the time to listen – Pascal Praud
EUROPE 1, let’s take the time to listen – Sophie Davant