(AOF) – Vilmorin & Cie announced the departure today of Olivier Falut, Chief Financial Officer, by mutual agreement with Franck Berger, Deputy Chief Executive Officer. Olivier Falut joined the Company in September 2020. Pending the appointment of his replacement, Franck Berger will act as interim Chief Financial Officer.
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A booming fair trade in France
This trade has almost tripled in five years, reaching 1.83 billion euros in 2020 in France. Based on a more profitable model for producers in southern countries, it was developed by the NGO Max Havelaar in 1988. The latter labels 90% of fair trade in the world with a total of 10.7 billion dollars in 2019 This trade is 95% food products. Coffee, chocolate, bananas and cane sugar account for three quarters of sales. On our territory, the NGO will label wheat from the Gers and milk from Poitou-Charentes. The French market is developing through mass distribution, which represented 54% of sales in 2020 compared to 42% in 2018. However, while organic represents 6.5% of consumption in France, the share of fair trade is limited to 1.5%.