VISIATIV: The Vertical group and Visiativ are investing to co-build an “omnichannel” digital offer for industrial SMEs – Joint acquisition of the 3C-EVOLUTION agency and its Product Information Management solution NEXTPAGE(C) – 09/06/2022 at 6:00 p.m.

The Vertical Group is a nationwide player in the communication market. Visiativ has been a major player in business transformation for more than 35 years throughout France and in 13 countries. The two companies have decided to join forces 50/50 to take over the 3C-EVOLUTION agency and its PIM NEXTPAGE solution

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in order to create an “omnichannel” digital offer for industrial SMEs.

Industrial manufacturers market their products via a multitude of channels (paper catalog, e-catalog, e-commerce sites, marketplaces, physical points of sale, intermediary distributors, partner platforms, etc.). It is to address this strategic need that the Vertical Group and Visiativ combine their know-how and jointly acquire the 3C-EVOLUTION agency and its PIM / DAM solution.

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is a product information management (PIM) and media management (DAM) solution, which centralizes all product information in a single repository, linked to the main CMS and Frameworks on the market to easily feed websites .

This alliance makes it possible to support the managers of industrial SMEs in their web and e-Commerce strategies: from the institutional site to the company’s product catalogue.

Many common customers use the complementarity of the solution

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with Visiativ’s digital transformation offer (Fermob, Aldes, Maped, etc.).

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This 50/50 acquisition is the result of a shared conviction about the need to pragmatically address the e-commerce website and product catalog needs of industrial SMEs.

», comments

Laurent Fiard, Chairman and CEO of Visiativ.

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The PIM solution developed by 3C-EVOLUTION complements the catalogs of proposals perfectly adapted to the world of communication on the management of repositories, printing, digital campaigns, automated catalog generation. Beyond industry, the solution also addresses markets in which the group exercises its expertise in a significant way: tourism, transport, retail and above all franchises and networks.

» confirm

Yann Rambaud, Founding President of the Vertical group.

This 50/50 acquisition between the Vertical Group and Visiativ guarantees a long-term commitment to the common industrial project that constitutes the development of a global digital e-commerce offer for industrial SMEs in France and Europe.

About the 3C-EVOLUTION agency and the solution

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PIM Experts

the 3C agency is

publisher and integrator of the solution

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,

and offers

WEB connectors

to integrate product databases directly into websites.

About the Vertical Group


With a specific and unique expertise, the optimization of websites via a powerful proprietary business algorithm, the Vertical group has gradually deployed its skills in all fields of global communication. Its organic growth and the targeted acquisition of several communication agencies in major French cities – the group has 12 to date – position it today as a player on a national scale.

About Visiativ


Visiativ’s vocation is to make digital transformation a performance lever for companies. We do this by co-constructing alongside our clients, over the long term. This is summed up by our promise: “Sharing is growing”.

We support our clients by providing solutions and services to plan, implement, manage and monitor their transformations with a unique and innovative approach through three pillars: Consult (advice & support), Engage (solutions & deployment) and Connect ( exchange and sharing communities). Thanks to proven experience of more than 35 years with more than 21,000 SME and ETI customers, Visiativ generated revenue of €214 million in 2021. Present in France and internationally (Germany, Belgium, Brazil, Canada, UAE, United States, Ireland, Luxembourg, Morocco, Netherlands, United Kingdom, and Switzerland) Visiativ has more than 1,100 employees.

Visiativ (FR0004029478, ALVIV) is listed on Euronext Growth in Paris. The action is eligible for the PEA and PEA-PME.

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PIM/DAM solution: a PIM (Product Information Management) solution manages product data. A DAM (Digital Asset Management) solution provides advanced media management (visuals, product sheets, safety sheets, certificates, videos, 3D objects, etc.).

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