On TikTok, the Vogue Challenge invites you to stage yourself on a Vogue magazine cover to denounce the magazine's lack of diversity.
No one could have missed the Vogue Challenge for a few days. This challenge is to create fake magazine covers Vogue, to celebrate all the beauties. A way to show the lack of diversity of the famous media. Anna Wintour, the legendary editor / artistic director of Vogue US and content director of Vogue internationally, was quick to react and sent all its support to its employees in a letter written on June 4, 2020 according to Page Six.
"I want to start by expressing my empathy for what so many of you are going through, which is sadness, pain and anger. I know the suffering, the violence, and the injustice we are talking about has been around for a long time. It is high time to recognize and act", she said.
"I want to make it clear that I know Vogue hasn't found enough ways to raise and give space to black publishers, writers, photographers, designers and other creators. We have also made mistakes by posting hurtful or intolerant images or stories. I take full responsibility for these errors "
"This is a historic and heartbreaking moment for our country and it should be a time of listening, reflection and humility for those of us who occupy positions of privilege and authority. It must also be a action and commitment time. At the enterprise level, work is being done to support organizations in a real way. These actions will be announced as soon as possible. ", added Anna Wintour.
She also assured that the Condé Nast company, where the magazine is published, would get involved as soon as possible and announce the measures taken to support associations and the large-scale anti-racism movement that continues to shake the United States and the world. rest of the world.
According to the social media monitoring platform Visibrain, 982,608 posts around the #VogueChallenge have been published on Twitter since June 9, including 263,944 in French, the publications totaled 112.2 million views for 46,100 posts on TikTok and 18 662 posts on Instagram