VPN company Surfshark carried out a bold creative campaign in London. An actor performed in a transparent truck, on a toilet, to raise awareness of the issue of personal data protection.
We can say it, Surfshark made an impression in London a few days ago. The Dutch VPN publisher, specializing in cybersecurity, had the good idea of installing transparent toilets in the streets of London, to encourage passers-by to be careful when sharing personal information while browsing online. line. The idea, in addition to the nice communication stunt, is to provoke an electric shock among users.
Toilets to raise awareness about cybersecurity, what could be simpler?
Toilets featured when talking about computer security, it’s not every day that we see that, you will agree. But Surfshark did it, a stone’s throw from Tower Bridge, the famous London tilting bridge, or in different districts of the English capital, from Canary Wharf to Soho.
The famous toilets were installed in a transparent truck. A person sitting on the toilet bowl, an actor in particular, newspaper in hand, aimed to create a sort of analogy between exposing yourself too much online and in real life.
Both sides of the truck displayed the inscriptions “How willing are you to share” and “Why are you sharing your data, but not this?” “. Lina Survila, spokesperson for Surfshark, explains that “ The campaign aims to spark discussion about online privacy, just as you wouldn’t want your toilet walls to be transparent, you shouldn’t want your data to be easily accessible by (potentially malicious) third parties “.
More and more data is finding its way into nature
Today, the cyber situation is rather frightening. Billions of unique user accounts (17.2 billion, according to Surfshark), all over the world, have unwittingly seen their information distributed without any control in leaks, the number of which we can no longer even count.
Recently, in France, tens of millions of France Travail accounts (formerly Pôle emploi) and social security numbers were the subject of massive leaks. Some were already in the wild. So if, in addition, users leak their data left and right, by mistake or by a lack of consideration of the different confidentiality policies, life can quickly become hell: identity theft, incessant phishing and others will not be never far away.
Regarding this Surshark campaign, the publisher has chosen the United Kingdom for the numerous incidents and data breaches that the country has suffered in recent years. The company says that on average, each electrical address has been compromised at least three times, globally.
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