(AOF) – Walt Disney Co. gained more streaming subscribers than expected and topped Netflix’s total in the second quarter. The American entertainment giant plans to launch an offer with advertising while increasing the prices of its current offers before the end of the year. Disney gained 14.4 million Disney+ subscriptions in its fiscal second quarter, for a total of 152.2 million Disney+ subscribers, and 221 million total subscribers to streaming services that also include ESPN+ and Hulu .
These figures are well above analysts’ expectations. The average forecast was for the addition of 10 million Disney+ subscribers, or 147.7 million and 217.8 million streaming customers, according to FactSet.
The 221 million total saw Disney overtake Netflix, which announced 210.67 million subscribers last month.