War in Ukraine: Why Chelsea played with their sponsors on their shirt


In view of the geopolitical situation and the war waged by Russia in Ukraine, “Three” and “Hyundai” had asked to no longer appear on the jersey of Chelsea, property of the Russian oligarch Roman Abramovich. But the two sponsors appeared well, Sunday, on the tunic of the Blues during the victory against Newcastle (1-0).

Earlier this week, “Three”, main sponsor of the English club this season, sent a very explicit message. “In light of the government’s recently announced sanctions, we have asked Chelsea Football Club to temporarily suspend our sponsorship of the club, including the removal of our brand from the shirts and around the stadium until further notice,” the club said. British telecommunications operator.

But just like that of the car manufacturer “Hyundai”, the “Three” logo was present on the jersey of Thomas Tuchel’s players. For the simple and good reasons that Chelsea are still in talks with the telecommunications operator and above all because the English team did not have the possibility of buying new jerseys without any sponsor, according to the British media.

Chelsea has indeed been sanctioned by the English government, which has decided to freeze the bank accounts of the Blues. If the situation persists, the reigning European champion, who has been put up for sale by Roman Abramovich, should find a solution. And N’Golo Kanté’s teammates could present themselves on Wednesday against Lille with tape on the logos of their two sponsors in 8and second leg of the Champions League (2-0 first leg).

Since the start of the war in Ukraine, Chelsea have been moving forward in the dark with the fear of bankruptcy. And the cumulative loss of “Three”, whose contract is estimated at 50 million euros, and “Hyundai”, which appears on the sleeves of shirts for almost 10 million euros per year, could be very heavy consequences.



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