Watchmaking – The Patek Philippe strategy

Lhe watch industry thrives on clichés, both in terms of the use of timepieces – the riskiest expeditions of a few adventurers on land, at sea and in the air justify the development of ultra-sharp functions for collectors who do nothing more than a Sunday jog – only in terms of history (think of the cramped, barely heated workshops of the Vallée de Joux, Switzerland, where watchmakers spent their days hunched over their workbenches, eyes glued to a magnifying glass) . There should be no illusions, these images of Épinal have been fed by the marketing departments of the big manufacturers since most of them were swallowed up by one of the luxury conglomerates. And for good reason: these watchmakers have to deal with…