It’s official. The ads will arrive on Amazon Prime Video. The American giant has started sending emails to its subscribers to clarify the contours of this new measure. At the same time, the service is also launching a new option to get rid of advertisements.
We have been talking about the arrival of advertisements on Amazon Prime Video in our columns for several months. In January 2023, the American giant launched an Amazon Prime Lite plan in India, a cheaper plan with advertisements. Enough to suggest the arrival of pubs in other territories, including France.
In December 2023, the NPA Conseil firm published new information on this new formula. According to the company, the advertisements were due to land on Prime Video in April 2024 in France. But in the absence of official confirmation, this date had to be taken with a pinch of salt.
Well, the structure was right or almost right. Indeed, Amazon has just started tonsend emails to your French subscribers to clarify the contours of the arrival of ads on Prime Video. We just received this email.
Ads are coming to Prime Video from April 9, 2024
“From April 9, 2024, Prime Video films and series will include advertising in limited quantities. This will allow us to continue to invest in attractive content and increase our investments over the long term, in order to maintain the quality and quantity of content on Prime Video. writes the American giant.
The Seattle firm specifies that there will be “noticeably fewer ads than traditional linear television and other streaming services.” Unfortunately, Amazon doesn’t give us exact numbers, so we will have to see for ourselves the frequency of appearance of the ads from April 9, 2024.
Concerning the price of the subscription, it remains unchanged, i.e. €9.99 per month. For subscribers who are allergic to ads, Amazon has thought of you and its wallet. In fact, the company is also launching a new paid option that allows you to get rid of ads on Prime Video. Billed to €1.99/month additional per month, it is already possible to pre-order the subscription without advertising to ensure that you do not see a single advertisement on your account after April 9.
