(Boursier.com) — With the acquisition of Adways, weborama is able to offer advertisers, publishers and agencies a full range of tools for their digital communication in a privacy-first universe, without IDs or third-party cookies.
“At Weborama, we work tirelessly to offer advertisers, publishers and agencies innovative solutions that greatly improve performance and reduce the cost of campaign distribution. Adways is a great complement to our strategy. We could hardly have dreamed of a better complementarity.
The technological tools developed by Adways are original, robust and efficient. They fulfill a role highly anticipated by advertisers, publishers and agencies by allowing the smooth and uninterrupted delivery of creative content, while the video program is broadcast. Without exaggerating the point, it is a small revolution. Indeed, the scourge experienced by all advertisers is the “skip ad”, this button which makes it possible to avoid the distribution of the ad. With Adways, ad content is reformatted and delivered without program interruption, dramatically increasing campaign visibility and performance.
For more than ten years, we have invested heavily in technology and artificial intelligence, bringing to the market solutions that are independent of large platforms, reliable, rigorous and respectful of consumer privacy, with exceptional results. Our latest contextual targeting innovation, GoldenFish, achieves proven performance without third-party cookies and without IDs at least equivalent and often superior to that obtained with third-party cookies or IDs. With Adways, we are realizing our ambition to provide advertisers, publishers and agencies with the most effective solutions to their campaign issues” commented Alain Lévy, CEO of Weborama.
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