Wedia, a software publisher serving marketing


WEDIA

Wedia, a software publisher at the service of marketing | Photo credits: Wedia Group

The TP Icap Midcap conference gave us the opportunity for a fascinating dialogue with the CEO of Wedia, Nicolas Boutet. He founded the company twenty years ago and still owns 15% of the capital. At the time, it was a competitor of the software publisher Eidos (Method publishing system for newspapers). Today, Wedia targets brands that publish photos and videos. It’s about storing, organizing, distributing and analyzing the most effective ones for sales.

The software solution is aimed at webmasters and community managers. Links posted on brand sites point to AWS or Google Drive for proper copyright and image rights control. Standard algorithms are not enough and Wedia has its own supervised learning algorithms. Hosting does not absorb more than 15% to 20% of recurring revenue. The recurring share (one-year contracts with an average loyalty of 7 to 8 years) will increase from 56% to 75% thanks to the acquisition of the Iconosquare platform, consolidated from May 1 and whose revenues are entirely recurring . It allows you to broadcast in one click on all social networks. Other acquisitions are possible.

Financial director Olivier Schmitz estimates that it is still possible to borrow 3 to 5 million euros. Then, issues of shares or convertible bonds are possible. The objective is to raise the turnover to 30 million in 2024 against a current proforma of 20 million and to integrate the Top 5 of the sector, whose leader is Adobe with between 100 and 120 million in this activity. Wedia’s customer base is diversified with 25% of sales for the top ten customers. Clients include Decathlon, Royal Canin, Pierre Fabre, Merck, Bayer, Volkswagen, Estee Lauder, Harley Davidson and HydroQuebec.


Jean-Luc Champetier, live from the TP Icap Midcap conference




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