(AOF) – Wedia has acquired 100% of the capital of the company Tripnity. more than 12 million, of which 50% abroad. Payment for the acquisition was made entirely in cash. Tripnity will be consolidated from May 1, 2022.
Founded in 2005, Tripnity has made a name for itself thanks to the success of its powerful Iconosquare analysis platform, a digital communication management and planning tool for brands and agencies wishing to strengthen their presence on social networks.
First platform to integrate Tik Tok, like Instagram, Twitter and Facebook, Tripnity currently employs nearly 50 people in France and Germany (including 25 in product, DevOps, data analysts, UX, etc.).
Through this operation, the Wedia group is strategically strengthening the market for the management and distribution of marketing content (photos, videos), in a global context where controlling their digital presence is more than ever a crucial issue for companies.