“We dispose of almost everything – including your old one”
Werberat reprimands sexist advertisements
This advertisement for a company from Zittau received a reprimand from the advertising council.
While sexism was widespread in advertising a few years ago, there is now a positive trend – with a few exceptions.
Advertisements, in which women in particular are reduced to their bodies, were still widespread until a few years ago. In the meantime, larger companies in particular have become more sensitive – but despite the positive trend, there are still some negative examples from time to time.
Advertising like out of date
Because in some advertisements, people are still depicted in a highly sexualized manner without any reference to a product. You can find out in the video why the advertising council issued six reprimands for the first time in 2021 and which advertising motifs they are directed against.