What, Bouygues Telecom dumps everything to launch a police saga?

Alexander Boero

June 27, 2023 at 3:45 p.m.


Bouygues Telecom © Shutterstock

© Shutterstock

The operator Bouygues Telecom has just launched a rather fun advertising campaign to highlight its “intervention force”.

What do we have? “. Whether you watch TV or surf online, you should hear this phrase quite regularly over the next few weeks. Bouygues Telecom does not extend its activity to the creation of detective sagas (its sister company, TF1, is an expert in the matter) but launches an advertising campaign soaking up the style of these series which have their followers, to praise the merits of its customer service, which according to ARCEP is the best in France.

After the FBI, here is the FIB, the Bouygues Intervention Force

Digital is part of our lives, for a whole host of reasons, and it has become difficult, sometimes even impossible to do without it, so much so that at the slightest problem, it’s a tragedy! Bouygues Telecom used this observation to develop, with the Parisian studio BETC, its latest communication campaign for the general public.

Around the police saga, Bouygues Telecom reports various problems, it must be said, regularly encountered by subscribers: a cut, shaky Wi-Fi or one that does not go beyond the wall of the living room, the hacking of his smartphone, a connection which takes time to arrive during the installation period.

Bouygues Telecom ad intervention force © Bouygues Telecom

The exhibit here: a SIM card! © Screenshot of one of the Bouygues Telecom advertisements

In the advertisements, all these situations, filmed under the prism of a police investigation, obviously make it possible to highlight some of the operator’s products, such as the Bbox Fiber Wi-Fi 6E, its repeaters or the 4G Mini box. Each time, we find the same three actresses and actors, specialists in what the operator calls the Bouygues Telecom “intervention force”, or FIB. The reference is pretty well found.

Bouygues Telecom, the king of advertising?

The company has just launched its first two campaigns, one centered around Wi-Fi 6E, the other around its mobile security solutions. On television, 15, 30 and 45-second spots will be broadcast, while on the Internet, more targeted 15-second inserts will appear on your screens.

We note Bouygues Telecom’s effort to limit its impact on the environment through the filming of these advertisements, even if they are ultimately intended for data consumption. The production and realization were made in France, and the train is the only means of transport to have been used. The two TV campaigns, but also the poster campaign and the digital assets were produced together. We let you judge.

Bouygues Telecom had already shone this winter with its experience giving consumers the possibility of obtaining a personalized video of Santa Claus, by a simple message sent on WhatsApp.

Santa Claus, this modern man! © Screenshot Clubic

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