what is the “fauxcest”, this fiction around incest which is a hit on TikTok?

Incest as a way to generate likes on the TikTok social network? An idea that sounds too shocking to be true. However, as an article specifies from Insider dated May 3, 2021, some users are taking advantage of this taboo punished by law to increase their community. This concept, which in English is called “fauxcest” (“false incest”), was already widely used in the world of pornography. And is found today on the networks.

It was in January 2020 that the influencer Jake masterson, currently followed by more than 160,000 people on TikTok, has generated strong reactions. At issue: content showing her boyfriend, then presented as being also her brother. Insider noted this sentence: “Brothers by chance, lovers by choice.” Following the insistence of the comments to know the truth, the young man ended up denying his point, specifying that he and the other young man are not in fact of the same family. Contacted by US media, Masterson claimed that “it all started out as a joke after I got a bunch of comments saying that me and my boyfriend looked like brothers and I just got into the game”. A case of “fauxcest” which is not unique.

Another duo stages their story via the accountTikTok viral @alphafamilia : half-brothers and half-sister, they are also together and take the opportunity to create a buzz. Interviewed in October 2020 by LADBible, the couple said they started their romance in 2017 after meeting through their parents, who got married. In some videos they joke that the latter might surprise them filming themselves together. Their relationship, which is not legal because they are not of the same blood, remains problematic all the same, because their contents are based on the fetishism of incest. For the site Daily Dot, “It seems that this controversial relationship is the real secret as to why the account has become so popular. Like a train wreck, people can’t help but take a look, even though they know it. .she will regret it. “

But where does this attraction for “fauxcets” come from? Like other taboo sexual fantasies, incest derives its popularity from its illicit nature. This has not escaped certain pornographic productions, the influencers of TikTok only imitating this process to accumulate views, comments and shares. The huge problem raised by this fashion? The fact that TikTok targets teenagers Faced with these kinds of images and videos, young minds might consider incest to be natural. A major danger.

The incest business in porn

Since the 1970s, incest has become one of the most exploited themes in pornography, because it is very selling. In the age of the Web, paid sites share porn, gay as straight, marketed as “fauxcest”, which is also found on “tubes”, these mega-aggregators of content like YouPorn, XHamster … Another factor of the success of the “fauxcest”, the series Game Of Thrones, which features brother and sister incest in the Lanister clan, which has boosted searches on X sites. Today, real sibling scenes can even be posted online. A Czech website called “Bel Ami” thus features actors Elijah and Milo Peters, doubling its traffic and reaching 1.5 million monthly users thanks to porn described as “twincest” (“incest between twins “), reported in 2018 Esquire.

According to one investigation made in 2013 by American data journalist Jon Millward to 10,000 pornstars, the status of “sister” ranked tenth in the most frequent roles of actresses. In France, the tag “step-mother” was the tenth most viewed category on PornHub in 2017. Remember that behind all these videos, including on innocent-looking platforms like TikTok, hides a very heavy reality: that of real incest. In November 2020, the results of IPSOS survey carried out for the association Face à inceste showed that one in ten French people declared having been the object of incestuous acts, that is to say 6.7 million people.

To see also: What if we got into feminist porn instead?

Video by Clemence Chevallet

Celine Peschard

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