What is web3, the new buzzword of this decade?


You knew the rule of three or even the Trojan horse, but – never two without three – here is web3 for your greatest pleasure. Yes, because there were two before. To explain this famous web3, the CryptoDay show, which was held this Wednesday, invited several professionals to speak on the Station F stage in Paris.

The web1 was characterized by strong decentralization, but weak interaction between Internet users. Web2 is defined by strong centralization (with Gafa) and strong user participation: it is the golden age – or disorder – of social networks. Web3, on the other hand, is made possible by blockchain technology, which must allow the tokenization of content and thus their monetization and then their monitoring in a decentralized way: “The web3 transforms the Internet into a huge marketplace”, explains Tangi Le Clavez, CEO of Goin. It promises a strong decentralization and a strong participation of Internet users.

Tokenization refers to the act of creating a digital token (like a cryptocurrency) associated with an object: JPEG image, oil painting, amulet in a video game, will, corporate action, etc. The purpose of this token or “token” is to follow the life of the object in question, whether it is its transactions, its consultations or other. The attached information is certified by the blockchain with which the token was designed.

“Some users are already able to pay for their content on YouTube”, enthuses Tangi Le Clavez. Note, however, that the process he is talking about does not use the blockchain to our knowledge, the CEO of Goin means that this could be the case in the near future and on public registers. “Web3 brings more transparency to this market place in order to allow everyone to check how these transactions are going. » The same applies to personal data, without necessarily representing creative content: “All these data are concentrated at Gafa today, web3 will open up the data market and make it accessible to everyone”, continues Tangi Le Clavez. Another use case could be real estate. And, why not, as Elodie de Marchi, head of operations at Kaiko suggests, “Buying an apartment in three minutes rather than three months”thanks to the automation of the transmission of the title deed (a token) enabled by the blockchain – a scenario still far from being envisaged by law.

No wallet, no token and no adoption

So many applications that turn heads: “web3” is the new buzzword of this decade. But there is still a long way to go before the all-comers fully invest it: “Adoption will go through wallets”, warns Sébastien Paillet, CEO of Early Metrics. In other words, by the mass opening by individuals of digital wallets dedicated to tokens. “We are in a situation today comparable to that of the Internet with electronic mail twenty or thirty years ago.he continues. People could only send it to others who also had a mailbox. » Tomorrow, will everyone be able to monetize what they want and communicate as easily as we write and send an email now?

Not so simple, according to Cédric Tessier, CEO of Echotraffic. “It’s a utopia to believe that web3 will make web2 disappear. » Intermediaries will not be squeezed out and he expects a lot from the regulator to encourage adoption: “Ms. Michu must be protected tomorrow with her wallet. »

The contradiction to the general enthusiasm came above all from Stéphane Reverre, CEO of Sun Zu Lab: “There are a lot of false truths about how it’s smoother and it’s going to make your life easier. » He finds it difficult to perceive how the general public will appropriate the technology. Moreover, he is far from considering that all the innovations suggested constitute progress: “Buying an apartment in three minutes rather than three months is not necessarily a good thing, the deadline protects buyers […] This mercantilist philosophy that pervades web3 and the blockchain deeply disturbs me. »






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