What was the favorite beauty brand of the French in 2020?

The Cosmetify platform has just unveiled the ranking of the brands preferred by the French during this year 2020. And here is the verdict!

The world of beauty knows no respite. Every day new cosmetic products are launched; there are also many beauty brands to be created recently. So not always easy to get out of the game. Cosmetify chose to rank the brands that are the most successful nationally and then internationally … and the result fell. Among the 200 brands assessed – based on Internet search volumes, their engagements, etc. -, it is Yves Rocher which turns out to be the most coveted by the French during this year 2020. The Breton brand which was created in 1959 is therefore the darling in France, but not only! Its plant-based beauty products are equally popular abroad.

Yves Rocher, French brand adored around the world

The French beauty brand has also been able to seduce other countries, and more precisely 31 others ! Yves Rocher is notably at the top of the ranking in Italy, Portugal, Morocco or Mexico ! The brand even ranks as the seventh favorite beauty brand in the world. Besides, what are these brands that have dominated the beauty sphere this year?

What about the # 1 beauty brand in the world?

Internationally, it is the make-up brand Huda Beauty which appears in first position. In constant renewal, Huda Kattan's high-quality makeup has stood out by adapting each of its makeup releases to the trends that have punctuated the year. Comes next Anastasia Beverly Hills, the queen of products for the beauty of our eyebrows; then finally, the unbeatable M.A.C Cosmetics, still popular around the world, which maintains its place in the top 3.

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Marie Lacombe

Tips for dreamy hair, the latest makeup trends, or even celebrity beauty secrets … I stay on the lookout for any news to find you the crispest news …