when cosmetics take care of the oceans

The world of Clean Beauty is constantly reinventing itself. After Green Beauty, here is Blue Beauty. This trend, which is gradually establishing itself among cosmetic brands, is intended to be more eco-responsible and pushes the “clean” aspect of products further.

In the United States, the Green Beauty is already out. Now for the Blue Beauty. A trend that is taking hold of cosmetic brands more in tune with current issues and which also wishes to move away from the greenwashing. It is gradually arriving in France, especially through solar products! If chemical sunscreens protect the skin well against the sun’s UV rays without leaving white marks that may disturb some people, they are, on the other hand, a little more harmful for the marine environment. Indeed, while you bathe, the solar products which you apply on the body are found in the water of the sea or the ocean. Some filters will continue their action even in water by repelling or absorbing UV rays. However, the latter are essential for the photosynthesis of certain marine plants which then serve as food for other marine species. This is particularly the case of corals which bleach and are therefore no longer suitable for providing protection and habitat for certain fish. It is moreover because of the situation of the latter that awareness has arisen among public opinion and therefore brands. The government of Hawaii has banned the use of two of these allegedly implicated filters: oxybenzone and octinoxate. Thus, each of the brands began to develop sun products that would have little or no impact on marine life. In France, Biotherm was one of the first brands to create sunglasses that respect the seabed with the Waterlover range. Today, most brands offer alternatives ocean friendly of their solar products. But the Blue Beauty is not limited to solar products. It is a much more global and ethical approach.

Go from green beauty to blue beauty

This trend of Blue Beauty, which is not really one any more, was created by the American Jeannie Jarnot, creator of the brand Beauty Heroes (available only in the United States). In an interview with the magazine A Sweat Life, she explains that the Blue Beauty sees further than Green Beauty: “cWhat this means is that companies must go beyond sustainability and help regenerate the environment. For me, the Blue Beauty movement is about beauty, lifestyle and wellness brands that go beyond respecting Green Beauty standards, such as clean and completely healthy ingredients and eco-friendly packaging, and which contribute in one way or another to help preserve the environment. »Concretely, the Blue Beauty sees further than the Green Beauty, which roughly aims to use clean, local and sustainably sourced ingredients.

For its part, the Blue Beauty has several pillars. In addition to giving particular importance to sourcing active ingredients and a healthy formula, its ambition is to guarantee packaging that is also respectful of the environment, whether of the ocean, the land and all the species that live in and in its two spaces. Brands that claim to be “Blue Beauty” must also pay attention to the whole process of transforming raw materials, but also to the sales process, while being genuinely transparent to their community, but also ethical. Obviously, the ingredients must be chosen according to their impact, or rather their lack of impact, on the environment. In summary, the Blue Beauty has a circular vision of beauty: if you want to use natural products to take care of your skin, then nature must be pure and therefore human beings must not pollute it.

Packaging, the spearhead of Blue Beauty

This is undoubtedly one of the main differences with the Green Beauty, apart from the fact that the well-being of the planet is their major struggle. Plastic is one of the most widely used materials for cosmetic packaging since it is light, resistant and above all inexpensive for manufacturers. Unfortunately, as the Ministry of Ecological Transition, the share of plastic among all marine litter is 75%. If it is plastic bags that pollute the maritime space the most – the Ministry of Ecological Transition estimates the share of plastic bags in maritime waste between 40 and 50% – plastic packaging is not left out either. It would be naive to believe that the new craze for recyclable plastic packaging comes directly from the initiative of the big brands, which are increasingly offering this alternative which, however, is not sufficient for the market. Blue Beauty. The European Commission aims for all plastic packaging to be recyclable by 2030. A packaging that does not prevent pollution of the oceans. France, for its part, has decided to put an end to plastic discharges at sea by 2025 thanks to the implementation of the Zero plastic at sea action plan which began in 2020, in accordance with the Biodiversity Plan.

The Blue Beauty promotes the use of zero waste packaging. Thus, some brands are turning to solid cosmetics, which require nothing more than a simple FSC-certified cardboard packaging to protect the soap, shower gel, shampoo or conditioner it contains. Glass packaging is also an accepted option since it can be recycled endlessly. Many brands are fans of the Blue Beauty to innovate and create their own packaging which can come from organic food waste, algae or even wood scraps. In general, the inks used during the printing of packaging are of plant origin. As you will have understood, the objective is to considerably reduce the impact that the brand can have during the creation of its products, but also when the consumer discards the product once it is finished.

The Blue Beauty Awards to encourage brands in their efforts

While there is no official Blue Beauty label or certification yet, the Beauty Heroes brand of Jeannie Jarnot and Innocos, a network of leaders in the field of beauty, well-being and health, have launched the Blue Beauty Awards. This year is the second edition. It rewards brands according to 5 categories: zero waste innovation, innovative packaging, positive impact on the environment, environmentally conscious beauty company and brand of the year. The objective of this prize is to reward a brand, or a specific product, innovative in its eco-circular approach as well as for its positive impact on the environment. The selection of the competing brands takes place internally according to very specific criteria, in particular with regard to the ingredients that make up the formulas. For the 2021 edition, a French brand, and more particularly from Martinique, was named Blue Beauty brand of the year: Kadalys. It is the brand’s work to recover waste from the banana sector, its social approach for the creation and maintenance of jobs in Martinique and Guadeloupe that have enabled it to obtain this title. In addition to this, the brand uses biodegradable ingredients which therefore have a reduced impact on the environment. All the raw materials used are of plant origin and the brand develops environmentally friendly processes. It is therefore a global approach that is rewarded by the Blue Beauty Awards.

Kadalys Precious Sublime Oil

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The Blue Beauty promises to be the beauty trend of 2021 and could dethrone the Green Beauty for the greatest pleasure of our planet, but also of our skin.

This invention should allow us to protect our oceans

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