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NETWORKS CHRONICLE. “Fast fashion” is promoted on social networks and succeeds in putting the principles of the younger generations in the closet.
By Nora Bussigny
© ROMUALD MEIGNEUX/SIPA / SIPA / ROMUALD MEIGNEUX/SIPA
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Mdespite numerous calls for a boycott led by hundreds of French users on social networks against the launch of the ephemeral store of the Chinese giant of fast fashion, disposable fashion, Shein, the brand has once again stirred up the crowds. Known for her clothing at low prices and with a wide choice, Shein does not seem to be offended by the controversies that rustle in her wake: accusations of slavery, toxic pollutants, waste, plagiarism, etc. Why is Generation Z, which carries its ecological commitments as the standard, the main (over) consumer of a brand that it should nevertheless consider as an environmental heresy?
With a queue of several hundred meters in front of its ephemeral Parisian store, the Shein brand has still…