Why Amazon really does not feel targeted by the DSA, the new European regulation


Samir Rahmoun

July 12, 2023 at 9:35 a.m.

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amazon package overwrapping © © Amazon

© Amazon

Amazon considers being treated unfairly by the European Union’s Digital Service Act and is taking the new rules to court.

The Digital Service Act (DSA) has drawn a lot of attention to it because of the new obligations to moderate content on social networks, with in particular a few battles between Elon Musk, owner of Twitter, and the commissioner on this subject. European Thierry Breton. However, the first to take out the guns are ultimately the e-commerce specialists.

After Zalando, Amazon

Who would have believed it ? While Thierry Breton was still recently talking about the possibility of cutting off social networks that do not immediately respond to European Union directives, it is neither Meta nor even Twitter who are the first to take the DSA to court. On the contrary, it is Amazon which, among the GAFAMs, first brings the case before the General Court of the EU, located in Luxembourg. In this, he follows Zalando, the large German online sales platform, which took the same path two weeks ago.

Amazon’s attack could be more devastating. The firm created by Jeff Bezos criticizes its inclusion in the list of 19 very large online platforms, those with more than 45 million users. The latter are subject to the most stringent requirements in terms of content regulation, external and independent audits as well as data sharing with the authorities of the Old Continent.

Thierry Breton, at FIC 2023 © Alexandre Boero

More work for Thierry Breton? © Alexandre Boero for Clubic

Too big to dodge

Except that for Amazon, there is a problem. While the e-commerce giant is indeed an extremely dominant global player, he points out that he is not the largest online seller in any European country, and that many of his rivals with sales volumes largest are not present on the list of the 19 very large online platforms. The tech giant therefore considers itself unfairly treated and requests its removal from this list.

The European Commission has obviously reiterated its position and says it is ready to defend it in court. ” The scope of the DSA is very clear and covers all platforms that expose their users to content, including the sale of products or services, that may be illegal. “, recalled a spokesperson for the Commission. So, who is right ?

Source : Reuters



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