Why, as with every release, the iPhone 15 and 15 Pro could cost even more

Apple could again raise the price of its most powerful high-end smartphones this fall.

Bad news is piling up for the upcoming iPhone 15 Pro and 15 Pro Max versions of Apple’s upcoming smartphone series. While some speak of production difficulties for these devices, which should make them rare when they are released, others announce a price increase!

Another price hike

In less than two months, Apple will present its new iPhone 15 smartphones to the world, which should, among other things, benefit from the USB-C port. But if novelties are expected for these devices, fans of the brand must also be prepared to see prices once again rise. In any case, this is what a report from the American media says. Bloomberg.

More exactly, it should be the iPhone 15 Pro and 15 Pro Max which should bear the brunt of this measure. This clearly allows them to display extremely substantial prices. At present, the iPhone 14 Pro already costs a whopping 1,329 euros, while the iPhone 14 Pro Max goes up to 1,479 euros.

Increase revenue without increasing sales

Apple would then follow a strong market trend, where all players are revising the cost of their best devices upwards, like what should be formalized tomorrow by Samsung for its Galaxy Z Flip 5 and Galaxy Z Fold 5.

But this decision should also allow the firm with the bitten apple to continue to increase its income while counting on a stagnation in its sales, which should for 2023 remain at the same level as the volume recorded last year, i.e. around 85 million units sold.

Many changes are expected for this series. The notch should thus definitively say goodbye to all models, while the devices should integrate larger batteries, built using more efficient technology. To attract consumers even more?

Source : Wccftech