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Voltaire, a French brand renowned for its elegant electric bicycles, is reaching an important new milestone: its cycles will be increasingly marketed in the Benelux thanks to its new distributor RS Bicycles & Components BV, which is adding a second tricolor brand to its portfolio after Mustache.
It’s a small step that might seem trivial, but which nevertheless has important implications. Voltaire, a French brand which has three electric bikes in its catalog – the Rivoli, Legendre and Bellecour – will expand its presence in the Benelux thanks to its brand new partner RS Bicycles & Components BV, which will act as distributor, we learn Tweet.
Extend your commercial visibility
For RS Bicycles, this is the second French manufacturer it works with after Mustache. For Voltaire, it is above all a way to gain commercial visibility with a whole new set of potential customers. Because until then, the Parisian firm worked with “only” around fifteen retailers, mainly in Flanders.

Contacted by us, Grégoire Lieurade, co-founder and CEO of Voltaire, is “delighted to announce the acceleration of Voltaire’s presence in the Benelux, a region that perfectly embodies cycling culture and the rise of urban mobility.” And to continue: “ this expansion materializes with the opening of our third own store, in Brussels“.
“The partnership with RS Bicycles & Components BV will allow us to significantly expand our network of points of sale in Belgium and the Netherlands, thus bringing us ever closer to our customers. », Tells us the person concerned.
Two capital markets
The Belgian and Dutch markets are clearly not trivial. Along with Germany and to a lesser extent France, they are considered the industry’s leaders in terms of electric bicycles. In the Netherlands, the share of VAE in the overall fleet is 56%, compared to 51% for Belgium – 30% in France. Proof that the electric bike has a central place in the landscape.
Also, the average price of an electric bike is higher there: 2574 euros in the Netherlands, 2808 euros in Belgium, compared to 1967 euros in France. In fact, the Rivoli (2790 euros), Legendre (2390 euros) and Bellecour (2290 euros) will be able to be more average, or even below average, and blend into the crowd without the price being overly “shocking” .
The wider deployment of Voltaire in the Benelux is therefore both strategic and smart in its expansion and development.
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