DECRYPTION – Distributors have been trying for years to reduce their reliance on expensive and wasteful paper flyers.
This time, the decline of the paper prospectus has well and truly begun. But it took everything to go against it for it to become scarce in our mailboxes. Leclerc announced on Monday his intention to end the distribution of paper prospectuses in September 2023. He had already announced his disappearance for the year 2020… from 2010!
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