why most ads are not legal

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fun, news, tips… what else?

An observation that is made as much by individuals as by real estate agencies. Yes, the majority of ads are not legal.

The conclusion is clear. On private sites, the rental ad rate that is 100% compliant, that is to say including all the mandatory information, without exception, is 0%. Whether you surf on Le bon coin, on PAP or on Se loger, it’s the same result. The study was carried out by the consumer association Consumption housing and living environment (CLCV) in August and September 2022 and is based on 1,100 advertisements published on five websites (Citya, Fnaim, Foncia, Le Bon Coin and PAP) and in three cities, Paris, Lyon and Lille.

As for real estate agencies, the ads are more consistent, but the result remains weak. If the ad is published by a professional, the compliant ad rate rises to 17%. Among the elements that are missing in an advertisement, which are nevertheless part of the mandatory information, we find the energy costs of housing which appear in only 14% of them. However, an announcement must mention the amount of theoretical annual expenditure for all energy uses, based on a reference year, explains the CLCV. Among the big forgotten are also the framework of rents which is revealed in 43% of the advertisements and the amount of the security deposit which is mentioned in 58% of the advertisements.

What’s next after this ad

An eloquent statement by the CLCV

The amount of the rent including charges is systematically present, as is the city where the accommodation is located, and the area. The results of the CLCV study are eloquent: only Foncia stands out from the crowd with 31% of the adverts viewed compliant. Citya comes in second place, with an 8% compliance rate, a difference of twenty-three points between first and second. Fnaim is a bad student with 1% of compliant ads. The vast majority of ads do not give all the criteria required by law to sell or rent a property. All too often, energy expenditure or rent control are missing. The CLCV wanted, through this survey, that there be more rigor and monitoring of the real estate sector to prevent everyone from writing their ad in their own way. In total, about ten items must appear on the advertisements such as the amounts of the rent, the amount of the monthly charges and the security deposit, the indication of the surface area of ​​the property or its energy class (the famous energy performance diagnosis , or ECD).


Originally from Burgundy, it’s not just wine that runs through my veins. Above all, I try to put my pen at the service of TV news and people. But …

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