Why Teslas are the best electric cars according to this study

Although sales of electric cars are increasing, motorists generally find it difficult to remain loyal to a particular brand and this engine. But there are some exceptions, notably with Tesla and Nissan.

With a market share of 17% in France, the electric car is currently very successful. On a European scale, this motorization has even exceeded the 20% mark, a historic record whileshe has already passed the diesels for many months.

Great loyalty, really?

And in the rest of the world, the trend is also on the rise. An article from the British agency Reuters explains that sales of electric cars have increased by 50% in the United States in the 3rd quarter of 2023 compared to last year. The market share of this engine currently stands at 7.9%. It must be said that American customers seem more and more attached to these cars, especially as the supply is growing.

As explained in an article published by the automotive data specialist S&P Global Mobilitythree out of four households owning a high-end electric car is ready to buy one as your next vehicle. However, this information in fact remains to be qualified, which is precisely what the firm does in the rest of its press release. Because everything is not as rosy as you might think, quite the contrary.

Because if we remove Tesla from the equation, we actually realize that the result is very different. Without the American firm, which is targeting two million cars sold worldwide by the end of the year, the electric loyalty rate is only 52.1%. That is to say that only half of the drivers who bought a zero-emission (exhaust) car would repeat the experience.

And this can be explained in particular by a certain disenchantment among American motorists with electric vehicles. In fact, the purchasing intention for this engine has passed from 81% in 2021 to only 52% in 2023 in the United States. But what is the reason? The three most often cited concern charging infrastructure, price and autonomy. These two elements are also significant obstacles for certain motorists in France.

Tesla, but not only

Before going any further, it should be remembered that this data only concerns the American market, and that the figures for Europe can be very different. However, it is true thata PwC study emphasizes that purchasing intention is also decreasing in France, while it is lower than that in other European countries such as Germany in particular. But let’s return to the United States, which interests us today.

In the luxury electric car market, Tesla remains the brand to which buyers are the most loyal, far ahead of Audi, BMW, Porsche as well as Mercedes and Jaguar. In the 2nd quarter of 2023, only 50.1% of owners of cars from the brand with the rings would like to buy one, compared to 76.7% of Tesla drivers. However, it is Mercedes which shows the biggest progression, with renewal intentions increasing from 24.3% in 2020 to 56.6% in 2023.

If we take another perspective and look at the overall market, Nissan is ahead of Tesla. In fact, the Japanese firm displays a loyalty rate of 63.2%. Which means that six out of 10 owners of the brand’s electric cars would be ready to try the experience again. However, the study reveals that 14.3% of Leaf drivers would have bought a Tesla Model Y, while 12.4% bought a copy of the Japanese compact.

Another example, only 37.3% of Ford Mustang Mach-E owners purchased an electric car to replace it, while 45.8% opted for a thermal model. And for good reason, they were instead looking to take a more practical car like a pick-up, regardless of the engine. Does the first electric vehicle in a household have an influence on the choice of its next cars? In any case, this is what this study suggests.