DECRYPTION – Never has the situation been so uncertain for the entire media ecosystem. The actors of the PAF are on the nerves.
Never has the PAF experienced such a stir since the privatization of TF1 in 1987. Never has the situation been so uncertain for the entire media ecosystem. On the one hand, the main private audiovisual groups are waiting, hanging on to the decision around the proposed merger between TF1 and M6. On the other hand, all public TV and radio channels must develop a new financial flight plan, without the compass of the license fee. The advertising market, meanwhile, is holding its breath, paralyzed by the fear of a possible recession which would inevitably lead advertisers to freeze their spending in the months to come. The tricolor audiovisual is sailing on sight, in a sea largely shaken by the gigantic streaming liners.
On the front line, TF1 and M6. “They are going through the Roaring Forties,” comments a media observer. On September 5 and 6, the potential bride and groom will be auditioned by the College of…
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