Why you will come across more and more black and white cars on the roads

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In order to reduce delivery times in this difficult context, manufacturers are reducing their catalogs of colors and customization options.

For more than two years, the automotive industry has faced shortages of components, including semiconductors. In question, the closure of factories linked to the Covid-19 pandemic, while the war in Ukraine also caused supply problems, causing a slowdown in overall production.

Fewer color choices

Car manufacturers must therefore find solutions in order to reduce the wait as much as possible, which can reach more than a year for certain models. And among those preferred, the reduction of the choice of colors often comes up. Tesla, for example, only offers black and white on its Model Y produced in Germany for the moment. A deliberately restricted catalogue, which then greatly facilitates work on the production lines and which therefore makes it possible to speed up the pace. It is of course possible to order the Model Y in other colors, but with more expectation since these are produced in Shanghai and Fremont.

But Elon Musk’s firm is not the only one to have opted for this solution. This is also the case with Renault, which currently offers a “Fast Track” offer on its Arkana, allowing customers to receive their new copy in less than 30 days. The other side of the coin is a reduced catalog of finishes, engines and colors (black, white or grey). Thus, and as stated in a press release from the brand “ this delivery time, reduced and guaranteed, is secured thanks to a worked industrial program and a dedicated distribution process to the final place of delivery“.

Towards a sustainable trend?

Is the era of personalization definitely over? Very probably. For Denis Schemoul, analyst at S&P Global Mobility quoted by Reuters, The answer is yes. According to him, ” reducing diversity benefits everyone, it’s a fundamental trend, we won’t go back. And everyone will follow, even the Germans“. Indeed, Volkswagen has also decided to reduce the choice in the range of its ID.3 in Europe, in order to facilitate production and reduce lead times.

And contrary to what one might think, this strategy works. Indeed, and still according to Reuters, Dacia stresses that 30% of sales of its Duster were made via the Up & Go formulawhich makes it possible to reduce the delays by about forty days by eliminating the choice of options and reducing that of engines. Moreover, according to a study conducted in 2020 by the consulting firm JD Power quoted by Reuters, ” 98% of the combinations offered on the models only sell 50 copies each“.


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