why your favorite designers are likely to post even more Shorts


YouTube now allows creators to upload Shorts simply by posting and editing a video that has already been uploaded to the platform.

YouTube logo // Source: Photo by Adam Fejes from Pexels

For several months, YouTube has been trying to promote its Shorts, videos in a shorter and vertical format with a sliding scrolling system on the smartphone. Like Facebook and Instagram with their Reels, this is quite explicitly a response to TikTok’s impressive growth over the past two years.

Only, if YouTube allowed to put its Shorts online to put them widely forward on its platform, the procedure was rather classic. You had to upload a video directly from the YouTube Studio application, as if it were a classic video. Now, the platform is looking to capitalize more on its creators, who are also used to uploading longer videos.

As reported by the American site The Verge, YouTube now allows creators to upload a Short from a classic video. After uploading a long video, they will be able to edit it directly from the navigation interface to transform part of their video into a Short. This functionality will thus be integrated directly into the editing options already offered by YouTube, in the same way as changing music or green backgrounds.

Editing the Shorts on YouTube
The Shorts edition on YouTube // Source: Google

Concretely, in the same way as the function ” Extract » proposed for a few months and inspired this time by Twitch, the function“edit into a Short”(edit as a Short), will allow you to recover part of the video and edit it directly within the YouTube application by adding annotations or filters. We imagine that this can be a good way for videographers to offer a shorter version of their videos already uploaded on the platform. It’s also a way to quickly create a teaser for a video that’s already uploaded, but scheduled for public viewing a few days or hours later.

A function currently only available on iOS and Android

On its site announcing the deployment of this feature, YouTube also provides some additional information. The editing of a video in Short will thus be limited to a maximum of 60 seconds while users will also be able to add other video extracts if they select an extract of less than 60 seconds on the initial video. Finally, the functionality is initially only deployed on the YouTube smartphone application, whether it is the Android version or the iOS version.



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