“If Taylor Swift leaves Tokyo in the evening after her concert, she should arrive in Las Vegas before the start of the Super Bowl. » This sentence is not the product of futile fan speculation, it emanates from official X account from the Japanese Embassy. Disseminating references to the star’s albums in the press release, the institution wished “confirm that anyone affected can be without fear” regarding the holding of his concert on February 10 in Japan. Because this is where the American singer will be on this date as part of her “Eras Tour”, the first tour in history to generate more than a billion dollars in revenue. The next day takes place the most anticipated sporting event in the United States: the Superbowl, the final of the American football championship in which Travis Kelce, Kansas City Chiefs player and companion of the 34-year-old artist, takes part.
Since their qualification, the question has come up in the American media and on social networks: will the one who broke the record for the number of Grammy Awards for best album of the year come and support her boyfriend, with whom she lives? a highly publicized relationship?
Beyond the celebrity aspect of the question, a figure calls out to some observers: 30,500. This is the number of kilometers that Taylor Swift will have to travel in two weeks by private jet if she wishes to be present at the Super Bowl in Las Vegas on February 11 from Tokyo, then return to Melbourne, Australia, where his tour continues. Named the most polluting celebrity by a ranking established by the American sustainable marketing agency Yard in 2022, she has increased the number of return trips by jet in recent months to attend Chiefs matches.
“More global trend”
More and more Internet users, activists and political figures are criticizing this excessive use of one of the most polluting means of transport. According to Julie Stein, deputy director of the Emmett Institute on Climate Change & the Environment at the University of California (UCLA) School of Law, “Estimates vary, but private jet travel emits around ten times more GHGs [gaz à effet de serre] per capita than regular commercial airline travele “.
According to a study by the Yard group, ten celebrities each emitted an average of 3,376.64 tonnes of CO emissions2 in 2022 – Taylor Swift is followed in the ranking by American boxer Floyd Mayweather – when, on average, an Earthling rejects 7 tonnes per year. In the case of Taylor Swift, the singer would have emitted 8,293.54 tonnes of CO emissions2 in 2022, which is 1,185 times more than the average of an ordinary individual.
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