Willow Smith becomes Mugler muse

Will Smith’s daughter has just been announced as the new face of a big brand. Willow Smith was indeed chosen to become the face of the latest Mugler perfume.

The “girls of” have the coast! Indeed, many of them manage to offer themselves a place of choice in the world of fashion. We are of course thinking of Lily-Rose Depp, Kaia Gerber, Ilona Smet, or even Lourdes Leon. Today, it is a new “daughter of” who (re) arrived as a model. Willow Smith has just been announced as a brand new ambassador for the Mugler brand. The 20-year-old young woman was chosen by the L’Oréal group brand to play Alien Goddess, the latest fragrance from the house that we will be able to discover at the end of August. A real pride for Willow Smith! “I am extremely proud to be the new face of Alien. For me, this scent is like a manifesto. It urges us to be ourselves, encourages us to proudly display our uniqueness and our differences. And more than that, Alien Goddess gives us the strength to draw on the best of ourselves, whoever we are, to accomplish extraordinary things that will have a positive impact on the world and those around us. It is a powerful message of caring, of caring. hope and joy “ she said via a press release.

Distinguished in particular by its charisma, its authenticity, its singularity and its open-mindedness, it was obvious for the Mugler house to choose Willow Smith as their new muse. “When we met Willow, she made a strong impression on us (…). She is a real example for young people to follow and embodies the current Mugler spirit to perfection” admitted Sandrine Groslier, Fashion and Fragrance Global President Mugler. Wilow Smith is indeed an artist who does not hesitate to put her notoriety for the benefit of many causes close to her heart. She also represents the modern woman of today, the one who disrupts both the dictates of beauty, social standards but also gender.

Willow Smith is not at her first attempt in the fashion world. Remember, she had already posed at the age of 15 for Chanel. At the time, she was shot by Karl Lagerfeld himself for the collection of prescription glasses and sunglasses for the fall-winter 2016-2017 season. Willow Smith’s fashion resume is filling up. Today, she has a great future as a model.

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Video by Anais Monk

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