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The sports betting operator published a strange joke about Kylian Mbappé’s father on its social networks, before deleting it following the tackle by the PSG player. Another bad buzz for the company used to provocative communication campaigns.
Customary of dubious jokes on its social networks, Winamax has once again gone too far. On its Twitter account, the sports betting site proudly shared a photo Thursday afternoon of a rather corpulent black man, bare-chested and with his buttocks in the air in a football stadium. The image was accompanied by the following caption: “Wilfrid Mbappé during his son’s goal against South Africa.”
lack of pot, “his son”, Kylian Mbappé, has taken a dim view of sports betting operators lately. He wants to see them removed as much as possible from his image, aware of the havoc they can create among young people and in working-class neighborhoods. The star of PSG and the France team obviously did not appreciate the attack on his patriarch and let it be known by tweet: “The danger of online betting… no longer having a limit. A little respect please.”
A dubious joke at best and a racist one at worst, the indignant reaction of the most popular French footballer at the moment… The joke turned into bad buzz and Winamax hastened to delete its publication. Without sharing any explanation or excuse on the subject. Neither seen nor known, despite the response from Mbappé’s account and its 7.6 million subscribers.
We could retain from this story a simple failure. An e…