Windows 11: even the file explorer would advertise for Microsoft


In the latest build of the Insider Program, Windows 11 File Explorer displays advertisements for Microsoft software. An intrusion that is likely to displease greatly.

Windows 11: even File Explorer would advertise for Microsoft

Microsoft likes to highlight its in-house products even if it means being insistent. We think in particular of the recurring messages encouraging the use of the Edge browser, but this is not the only example. However, Windows 11 is no exception to this trend.

In a tweet, a member of the Windows Insider beta program shares a screenshot of his file explorer on Windows 11. The image shows a thin banner at the top of the window advertising Microsoft Editor.

Some people will go mad if Microsoft starts adding ads in explorer. pic.twitter.com/rusnyrYyX2

— Florian (@flobo09) March 12, 2022

Write confidently in documents, email and on the web with advanced writing suggestions from Microsoft Editor “. Here is what we can read in this promotion for the smart spell checker of the Redmond firm.

Nothing definite yet

There is no evidence that these File Explorer ads will also be present in a finalized, consumer-grade version of Windows 11. For now, they appear in build 22572 pushed through the Insider program.

XDA Developersnote in passing that the banner is displayed while the user is in the Documents folder. The Microsoft Editor tool may probably be relevant for files that are categorized in this section. Advertising would therefore adapt to the context.

Badly received ads on Windows 11

In response to the initial tweet, another Internet user explains that he observed a similar advertisement in his file explorer inviting him to discover PowerPoint templates on the official Microsoft Office site.

Also, a good portion of the responses come from disgruntled people making it clear that they don’t like this integration in Windows 11 at all. Time will tell if Microsoft has heard their complaints.

Finally, on a more positive note, this build 22572 also seems to herald the arrival of tabs in the Windows 11 file explorer.

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