With inflation, consumption begins to falter


DECRYPTION – The purchasing power of the French is trimmed by inflation. Their spending is falling in stores and on the internet.

2022, another crisis year for trade? Many actors fear it. Over the first four months of the year, in-store and online activity in specialized trade (clothing, gardening, electronics, etc.) fell by 3.2% compared to the same period of 2019, according to Procos, a federation of 310 big brands. Data consistent with those of INSEE, which figures the decline in household consumption in the first quarter at 1.3%. April was certainly better (+5.7%), particularly in clothing. “The weather was sunny and stores were open, unlike April 2020 and 2021. After two disrupted years, consumers wanted to revamp their spring wardrobe”, explains Emmanuel Le Roch, general delegate of Procos. In addition, the shock created by the invasion of Ukraine, which diverted the French from shopping in the first weeks, should ease. Just like the wait-and-see attitude linked to the elections.

But inflation, the main cause of the sluggishness of the…

This article is for subscribers only. You have 78% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for 1€ the first month

Already subscribed? Login



Source link -93