In the second quarter of 2022, Apple got the better of Android smartphones and took over 50% of the US market.
At the end of the second quarter, Apple saw the market share of its iPhones surpass that of Android smartphones in the United States, claiming more than half, according to data from Counterpoint Research revealed by the FinancialTimes. As for the other half, it is fragmented between some 150 Android smartphones, driven by Samsung and Lenovo.
To reach this conclusion, the firm was not content to take into account the sales of new smartphones, but also all the devices in circulation, in particular the iPhones on the second-hand market, as well as those still used several times. years after their acquisition. The cash cow of Tim Cook’s group, the iPhone represents half of its turnover, generating $40.7 billion in the third quarter of its fiscal year ended in June, more than $1 billion more than the same period last year. In January 2021, the Cupertino company revealed that there were more than a billion active iPhones worldwide.
To afford half of the US market, Apple has largely taken advantage of the Covid-19 pandemic, its share across the Atlantic rising from 35% in 2019 to more than 50% at the start of summer 2022. “Operating systems are like religions: there are never any significant changes. But over the past four years, the stream has gradually switched from Android to iOS”analyzes Jeff Fieldhack, the research director of Counterpoint Research.
These words echo those of Tim Cook at the end of the first three months of this year. He then claimed that a significant part of his group’s sales came from people who had abandoned Android for the iPhone. “A record number of people have switched from old to new generation phones, and we’ve also seen a lot of people switch to the iPhone” between January and March. The share of these switches translates to a “double digit percentage”had also specified the boss of Apple.
After having revolutionized the telephony market when it was launched, the iPhone has become Apple’s gateway par excellence to its ecosystem of services, in particular iCloud, Apple Music and Apple Pay. Each new version of the iPhone is always eagerly awaited around the world and the year 2022 will be no exception, since the iPhone 14 will be unveiled during a keynote, this Wednesday, September 7. On this occasion, the Californian company should decline its new smartphone in four models. On the other hand, a Mini version would not be on the agenda due to sales deemed disappointing.