Without Electronic Arts, FIFA rushes into web 3.0 games, blockchain and the metaverse


Those who imagined that an ambitious and opportunistic competitor to Electronic Arts would be born from its separation from FIFA will have to wait a little longer. In a press release from another world, FIFA has lifted the veil on a set of four projects supposed to maintain the influence of the institution of the round ball on the sidelines of the World Cup in Qatar. Projects far from the traditional video game which therefore do not risk disrupting the business of Electronic Arts, if that was the objective.

The first project is a management game named AI League which bills itself as “a revolutionary 4v4 football game in which you must unleash a team of footballers with artificial intelligence on the streets of the Metaverse“, can we read. The meetings will be played through a mobile application and will pit against teams of collectible characters, like the ones you can see opposite.League mode offers the tactical style of play you’d expect from a cutting-edge football management game, while the Football Mayhem mini-game lets you get in on the action and play alongside your AI characters“, we are told.

If you are still reading these lines, know that the second project uses Upland, a community metaverse based on the EOS blockchain in which “players can buy and sell virtual properties, collect official FIFA World Cup digital goods including legendary tournament highlight videos“, eh yes.

Then comes Matchday Challenge: FIFA World Cup Qatar 2022 Editionwhich aims to arouse the emotion of passion for football by offering “a casual and highly engaging social prediction game” based on football cards. And finally, it’s about a mobile application FIFA World Cup Qatar 2022 on Phygtlan immersive experience where the mission of users will be to join forces to create “the world’s first fan-generated digital award“, whatever that may mean.

These projects will also be highlighted in a space called FIFA+ Play Zone, where you can discover the cryptomagic atmosphere for yourself.

It’s an extremely interesting group of partnerships that we have entered into, as they allow us to open up to a new audience of digital born footballers and engage with them in spaces where we know they are already active. As we continue to build our long-term game strategy, web 3.0 is sure to have an important role to play, and this marks the start of our journey.“, thinks Romy Gai, director of affairs of FIFA. Let’s wish them an excellent trip, therefore.



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