World Cup 2022: audience card for the first match of the Blues

According to Médiamétrie measurements, the team led by Hugo Lloris was watched by 12.53 million viewers on Tuesday 22 November.


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Un cannon return in the small skylight. Tuesday, November 22, the Blues faced Australia for their first match of the 2022 World Cup, organized in Qatar. This Wednesday, Médiamétrie announces that the meeting broadcast by TF1 was watched by 12.53 million viewers. In total, the match gathered an average audience share of 48.1%. This is, from there until Wednesday, the best audience measured since the start of 2022 on French television. As a reminder, the French team largely beat the Australians, 4 goals to 1, thanks, among other things, to a double from Olivier Giroud.

This is not the first time that Kylian Mbappé’s teammates have given TF1 a record audience. Already in 2018, during their very first meeting – also against Australia – the Blues had gathered 12.59 million viewers (69% market share). It remains to be seen whether the Blues and TF1 will be able to transform the test during the next meetings to flirt with the levels reached during the previous tournament – ​​or exceed them.

TF1 is the only channel in France to broadcast this World Cup unencrypted, also broadcast on beIN Sports for a fee. Sunday, more than 5 million viewers had followed from 5 p.m. on TF1 the opening match between the host country, Qatar, and Ecuador.

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One record can hide another

Be that as it may, this very good audience seems to undermine the calls for a boycott launched before the competition. And this, because of the conditions of organization of this new World Cup on Qatari soil. On the side of the first channel, this box dethrones the previous one which was held by HPI. The series, carried by Audrey Fleurot, had gathered 9.25 million viewers last May.

According to TF1, which welcomes this winning return, it is the “best audience since June 2021”, all programs combined and all channels combined. Beyond the record in absolute value, the results are almost stratospheric on the advertising targets of Europe’s leading channel. Thus, 73% of 4-14 year olds were in front of the front page, a similar level for the 15-34 year old bracket (69%). Finally, on the channel’s priority target, that of women purchasing managers, it is also a success with a score of 53%, on average, on the meeting.

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