An amount of online bets 50% higher than that generated during the previous World Cup in 2018 (366 million euros).
This is a record amount. Between 550 and 600 million euros were bet online on sports betting sites and apps in France during the 2022 World Cup, according to the latest estimates from the National Gaming Authority (ANJ).
A considerable progression compared to the last major events that have punctuated football in recent years. The 2018 World Cup recorded 366 million euros in online bets, which represents, for this edition, an increase of at least 50%. Euro 2020, which was held in June 2021, generated 435 million euros in bets.
The semi-final, which saw the French team and the Moroccan team, alone generated 30 million euros in bets online, according to the ANJ. An amount which should have been largely exceeded for the last match of the World Cup, despite the French defeat. “ Online stakes could reach 48 million euros during the World Cup final “, anticipated HelloSafe, a platform for comparing financial products. A strong mobilization around the final matches of the World Cup which would not be unrelated to the presence of the France team until the end of the competition.
Between 3 and 4 million online bettors
“The course of the French team has a big influence on the interest of sports fans for the competition. Betclic is present in several European countries, we are particularly very strong in Poland, and after the elimination of its team by France, we saw the interest of Polish bettors for the World Cup drop enormously.“, explained Nicolas Béraud, founder and boss of the online sports betting site Betclic and vice-president of Afjel, which brings together approved operators in the sector at AFP.
The successive victories of the Blues have therefore made good business for online betting professionals. And according to the boss of Betclic, behind this large amount bet, would hide between 3 and 4 million online bettors. Significant figures for the sports betting sector. ” The World Cup alone is expected to account for almost 12% of total online football sports betting in 2022 in France ”, according to HelloSafe.
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But this historic amount, although undeniably beneficial for players in the sector, should also give food for thought to the Communist group in the Senate, which presented a bill earlier this week to better regulate online sports betting, by regulating advertising more strictly, by prohibiting promotional offers or even by toughening the sanctions against operators.