DECRYPTION – The fantastic course of the Blues has certainly got the better of the desire to boycott the competition, thus erasing the slightest negative repercussions on the partners, estimates Magali Tézenas du Montcel, the general manager of Sporsora.
Dare to say, the game was not won for the sponsors of the France team before this World Cup. “Given the controversy surrounding the organization of the competition in Qatar, it was a real challenge to succeed in achieving the two objectives targeted by this type of partnership, namely visibility and communication of values”, emphasizes Emmanuel Durand, associate lawyer at the DWF firm. Moreover, some companies have limited their campaigns around the Blues, “fearing that the association with the France team on the occasion of this World Cup does not appear as a guarantee of the abuses denounced by many NGOs.”
On arrival, the excellent course of Deschamps’ men swept away the reluctance and no one found any reason to keep a low profile, as the communication strategies should show over the next few days. At Orange, a member of the first circle of partners of the French Football Federation (FFF), we…
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