The Münchner Welt der Wunder Sendebetrieb GmbH wants to revolutionize international media license trading with a blockchain-based platform. The company is also breaking new ground when it comes to raising capital. The Security Token Offering (STO) begins on Monday.
The World of Wonders has been an integral part of the television landscape for 25 years and has long since grown beyond the science program. Behind this is the world of Wunder Sendebetrieb GmbH, which now wants to revolutionize the trade in media licenses and the marketing of video content with a blockchain-based platform. The Munich media company headed by the moderator Hendrik Hey is relying on a multi-level token system that aims to simplify the logistical challenges of license trading and lower the barriers to access for partners on the international market. The company consequently also relies on the efficiency advantages of blockchain technology when it comes to raising capital. Because next Monday, August 16, the Security Token Offering (STO) of the Welt der Wunder Sendebetrieb GmbH will start.
Capital stepping stone STO
A total of 25 million tokens (MLT-S, Media Licensing Token) at a unit price of one euro are available via the STO platform Black Manta Capital distributed, whereby the minimum investment is 100,000 euros. The offer is also aimed exclusively at accredited investors who receive a 20 percent profit share. The STO ends on December 31 this year.
As managing director and Welt-der-Wunder-Face Hendrik Hey explains to BTC-ECHO, the STO is the logical step in building a token-based media platform:
With our STO, we are completing our approach of completely “tokenizing” a modern media company with a further component. This is where we see the future, not just for our company, but for many digitized and therefore dynamic companies.
The security token fulfills the classic function of a security: raising capital for the company and participation rights for investors. In addition, the utility token MLT serves “as a platform token with many interaction options tailored to the media industry,” as Hey explains. With the token, for example, transactions can be processed directly between customers and content creators, which bypasses intermediate sales structures and thus lowers costs. The trade in media licenses takes place via smart contracts.
At the beginning of the journey
However, this is only the beginning, according to Hendrik Hey we are far from “at the end of the tokenization strategy”. In addition to a security and utility token, NFT will also be integrated into the MILC platform for process optimization in the future:
We want to try to translate other processes and business models in our industry into the blockchain philosophy. What is currently emerging as an NFT, for example, is a very exciting approach. We are already very far in development (MLT-N) and want to present a solid approach shortly that could be very useful for many media drivers.
The aim is to create an all-in-one platform that covers the entire distribution of licenses for video content in the media industry and transfers it into the digital age as a blockchain solution. The official launch date is planned for the third quarter of this year. At the same time, Welt der Wunder TV’s market share should continue to grow, which increases the return on investment for investors. In the next three years, the station wants to achieve a market share of one percent. This would result in a net profit of 80 million euros.