TikTok could quickly apply a paywall for certain content on the network.
The Chinese application is currently working on several features that should improve the monetization of content, including possible financial participation from subscribers. So out of your wallet!
Exclusive paid content
Is TikTok about to change models? The short video application that has established itself among younger generations in the face of behemoths like Instagram would indeed be working on a new model that would include a paywall, according to the media The Information.
With this new option, the content creator will indeed be able to charge fees that he will define upstream in order to be able to access the video produced. This is a revolution for what is perhaps the most popular social network in the world for two years, where content is currently free.
TikTok would thus follow Instagram (and it wouldn’t be the first time!). The social network, a subsidiary of the Meta group, already offers the possibility of offering exclusive posts, videos or Stories to paying subscribers of a content creator.
The monetization war
This desire to change the model originates from the decline in the number of TikTok users in the United States. According to the mobile application tracking company Data.ai, this number fell between January and December 2022 by 3.5%. In response, management is now looking to improve content, and therefore better compensate creators.
It is also for this reason that the Creator Fund, intended to remunerate content creators, could be overhauled, with a new version applied from next March. The goal would be to reserve it for people with more than 100,000 followers and pay for longer videos.
It must be said that the major players in the field are currently at war with regard to monetization. YouTube, direct competitor of TikTok on the short format, applies since 1er February a sharing of advertising revenue where 55% of the money goes to the firm and 45% to the creator. Can TikTok do better?
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TikTok is THE social network adored by Generation Z. It allows everyone to film themselves to music chosen from the large catalog on offer and to enhance their creations with filters and special effects. The platform is accessible from a web browser or via its dedicated Android and iOS application.
TikTok is THE social network adored by Generation Z. It allows everyone to film themselves to music chosen from the large catalog on offer and to enhance their creations with filters and special effects. The platform is accessible from a web browser or via its dedicated Android and iOS application.
Source : The Verge
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